How To Make Your 1st YouTube Video Incredible, and Convert Like Crazy

By the end of this video, you’re going to know how to quickly and easily script, create and publish your own short video on YouTube.

Even if you’ve uploaded a hundred videos, I think you’ll enjoy this, because you’re going to create a video that viewers not only find interesting and engaging, but your video will actually convert a huge number of those viewers into visitors or subscribers to your website. And if you really focus on this straight forward technique, you can get this done within an hour, 2 at most.

So to do this, you’re going to need no more than -

  • Powerpoint 2010
  • Audacity, which a free audio recording program you can download from audacity.sourceforge.net
  • and a reasonable quality microphone. You can use the one in your computer, but if you can get a USB microphone, you’ll get better results

Before I explain what you’re going to do, remember as go through  this you’re learning a new skill, so you’re going to make mistakes and you’ll probably be uncertain about some steps.

What I want you to do is concentrate on the value your video will have for the people who see it - you’re only going to create a short video, so you’ll be able to improve on this first video with each new one you make. Just get the first one done so you can see how easy it is.

What you’re going to create is a short and engaging video, that solves a key problem your customers or audience struggles with, and at the end of the video you’ll offer the viewer the option to get more help on the problem from your website. By the time you’ve finished watching this, you’re going to know write a compelling script, record yourself narrating the script, use some simple tricks to make your voice sound great, and mix your recording with a High Definition video made from entirely from Powerpoint - and it’s going to look great.

Don’t worry if all that sounds daunting, just keep watching and you’ll understand in a couple of minutes.

Let’s begin -

1. Pick one really specific issue your audience struggle with.

To start with, think of one specific problem your customers or audience struggles with that you can help them with. This is going to be the topic of your video.

Here’s some examples -

  • How do I prepare for a first round interview?
  • How do I find a reliable plumber in Austin?
  • How can I negotiate a better mortgage deal?

When you’ve decided on your topic, write it down in a new Word document in the form of a question. 

2. Write a short script

Next up, you’re going to create a short script for your video. All you’re going to do here is write a short article that explains your solution to the problem, in no more than 450 words. By writing a script first, you can edit the text and make it really focused and polished. And by limiting yourself to 450 words (which is only about 2-3 minutes of video), you have to get your solution across quickly, and get straight to the point.

This approach really works on YouTube because viewers like short videos, and more importantly, like videos that solve their problems quickly, and by writing a tight script,  you’ll keep them watching longer.

Your script will obviously need to provide the solution to the problem, and ideally -

  1. Provides actionable advice the viewer can make use of straight after watching it.
  2. and importantly your script should Leaves some information for the viewer to still find out about

The idea here is to provide value, but leave the viewer wanting more.

So if you were writing a script on preparing for an interview, your video might contain three really good tips. Then, at the end of your video, you’d tell the viewer to visit your website or sign up for your newsletter to get even more.

The other reason to limit the length, is so YOU actually get this done, see how easy it is and don’t over complicate it. And this is really important. Just follow this process end to end, and show yourself how easy it is to create a great video really quickly.

So, your script should be structured as follows:

Intro
If you’re struggling with [problem], this video will explain how to [solution] so that [benefit]

Body
[Your specific solution here - help the viewer!]

Ending
If you would like more help with [the problem] join our newsletter at [your website] and I’ll send you [more material you can provide of value]

First off, you want a short intro that states the problem the viewer may be having, and explains how you’re going to help them with this, and why they should keep watching. Here’s what I’ve come up with for my example -

If you’re thinking about buying a webcam to record in high definition, this video will help you understand what to look for, and how to pick the best one .

Next, just write a short casual article in your own words that explains your solution to the problem. Here’s my completed script, and at the end of this video, I’ll show you where you it along with some other resources to help you with this. As you’re writing, don’t include headings or bullet points because you’re going to be reading this out loud into a microphone.

Now, once you’ve finished writing your solution, and it should be any more than about 380 words, Write an ending in a format similiar to this one. What you’re doing here, is offering the viewer more valuable information at your own website, and this is where your viewer will naturally finish watching your video, and have no other option, but to seek out your website and see what your’re offering. You’ll obviously need to provide something on your website of value to entice the viewer to visit you, so think about what you can provide that relates directly to the content of your video.

So, this is all you should write, 450 words max. Don’t start your script with “Welcome to my video” or any other introduction - start IMMEDIATELY with the script format I’ve shown here, outlining what your video is about and how it will help the viewer in the first 8 seconds. Also, don’t introduce yourself or your company - Solve the viewer’s problem first, then they’ll want to know more about who you are.

3. Record your script

Download Audacity, install it, get a microphone and record your script.

Here’s how to do it  -

  • Hit record and read the whole thing through once as a dry run. This will get you comfortable with the recording process and iron out any nerves you have. You’ll also find you want to make minor edits to your script where it doesn’t sound natural when you read it out loud.
  • Play back your dry run recording and note where the script doesn’t make sense or you mess up words.
  • If you don’t like the sound of your own voice, don’t worry I’ve got some tricks to improve that as well shortly
  • Before you begin, focus your mind on one specific person you know will need this help, imagine they’re in the room and you’re speaking directly to them.
    Once you’re ready to begin, start recording, leave 10 seconds of dead air and start to read. Speak clearly and slow enough to pronounce words correctly.
  • Every time you make a mistake simply stop speaking, wait 3 seconds, recompose yourself and start again from the beginning of the previous sentence - you can easily cut out mistakes afterwards in audacity
  • Once you’re finished, go back and cut out all the mistakes, and cut out any unnatural gaps and pauses, and also any clicks, slurps and strange noises you will have made (and we all do it)
  • Finally export your recording to WAV format, not MP3. The WAV format keeps the quality of your recording high, and you’ll find Powerpoint will compress the audio when it’s finished.

4. Create Powerpoint Slides

Next, Open Powerpoint and create a new presentation. First up, you’re to change the size of the presentation to make it produce High Definition video. To do this, go to the Design tab, click Page Setup and choose a custom page size. Set the width to 17.78 inches and the height to 10. Next, go to the Slide Show tab, and set Resultion to 1280x720.

Now, Create 15 blank slides.

On the first slide, you’re going to create a title for your video., This is dead easy -

  • How to prepare for a first round interview
  • How to find a reliable plumber in Austin
  • How to negotiate a better mortgage deal

How easy was that?

Your first slide is going to coincide with the first part of the script narration you recorded, where you introduce the video and what it’s about.

For the next 13 slides, put one line of text or short bullet points, as well as one or two pictures that relate to each set of approximately 30 words in your script. Like the first slide, each slide will coincide with every 30 words or so of your narration.

This creates a nice rhythm in your viewer’s mind, between each slide and every 30 words in your recording.

Now, sneaky trick! - if you go back to Word, click Page Layout, then Orientation, make the page landscape, set the font to Arial and the size to 10; this will make your script about 30 words per line to help you create a slide for each line. You don’t need to stick to 30 words or 13 slides religously - just aim for this as a guide.

When you’re creating slides, don’t get wrapped up worrying about colours, transistions, effects or any or that too much. That’s all great for your next video, for now, just focus on getting this done quickly.

For pictures, you can use screenshots, graphs, your own photos or clipart to add context to the slide. You can include creative commons images from Flickr if you give attribution to the author.

For your last slide, you’ll make this coincide with your script ending so the viewer sees this slide as you begin to say “If you would like more help” - or however you have wrote this last part.

On this slide, show your viewer what they will get by visiting your website, for instance “Free Interview Techniques Report at mywebsite.com” and place arrows pointing to your website address.

5. Add your narration, create your video

The last part of this process is to setup the timings of each of your slides to match your voiceover.

Now, before I show you how to do this, read “Record and add narration and timings to a slide show” which explains how to do this in detail.

Here’s a quick overview -

First, make sure you’ve selected the first slide in your presentation.

Next, click the Insert Tab and click Audio. Select the WAV file from your hard drive that you saved from Audacity.  

You should now see an icon for your audio recording on slide 1. You can drag this off the slide if you wish.

Now, click the Animation tab, click Animation Pane and click the drop down in the list.

This is where you can setup how your audio will playback along with your slides.

Click Start With Previous and make sure it’s checked, then click the drop down again and then select Effect Options.  

In the popup window, under the Stop Playing option, select After and type 16 slides. This will make your audio narration play through all your slides. If you added more slides, increase this number.

Click OK to exit this window.

Now click Slide Show, and get ready to click  Record Slide Show, then Start Recording From the Beginning, and uncheck Narrations and Laser Pointer, hit OK to begin

What will happen is your powerpoint presentation will start, along with audio narration, so make sure you’ve got speakers plugged in. As each sentence of your recording finishes, click you mouse on screen or alternatively the right arrow, and match each slide in your presentation with the section of your recording until the recording ends.

You’ll probably mess it up the first time, so just rehearse it through and start again. At the end, when you’re happy with the timings, click “yes” and powerpoint will memorise the timings of each slide with your audio.

You’re nearly done. To make this into a High Definition video, click the File tab, then Save & Send on the left, and then Create video

Under Computers & HD Displays, select Large - 1280 x 720  

In the next dropdown, select Use Recorded Timings and Narrations

Finally, click Create Video to export as a WMV file. You’ll need to wait a few minutes, Powerpoint is pretty slow at this point, but it will work and produce you your first High Definition video.

When it’s finished, double click the file to watch it and check you’re happy with it.

Congratulations, you’ve just created your first high definition video! Let’s get it online.

6. Upload to YouTube

Go to YouTube and sign up for an account or log in with your existing one. Simply click Upload at the top and either drag your new video onto the screen or click Upload file and locate it

As you wait for the file to upload, type in your video title exactly as you typed in on the first slide, and type your website address on the first line of the description field - when your video has finished uploading your address will be clickable underneath your video. After your URL, type a description for your video and add some relevant keywords to help users find your video.

You can find out more about optimising your video for search engines by reading my article Video SEO for YouTube: The Ultimate Guide on compelling.tv

Once the upload has finished, YouTube will give you a URL for your video. You can send this to your customers, paste it in Facebook and in Twitter to get the word out.

Welcome To Online Video

If you’ve got this far - congratulations, you’ve pushed through a lot of barriers most people are too lazy or afraid of and started in the world of online video.

I would love to see the video you create using this tutorial, so please share a link to your video in YouTube or in the comments section of my blog on compelling.tv.

What you’ll find with each new video you now make, is that there are so many things you can improve upon each time on this great foundation you’ve built. You can add transistions, themes, animations and effects in Powerpoint, you can mix music along with your narration, use video camera footage in your video, and then start to experiment with the many choices available in video editing software.

From here you can start to learn how to to improve on so many aspects of your next video, and I’d like invite you to join my newsletter here at compelling tv where I’ll teach you how to do exactly that.

When you join the newsletter, I’ll send you a link to my Video Tips Toolbox, which contains a growing list of incredible resources to help you create amazing videos. As well as my free report YouTube Conversion Secrets, you’ll also find the script I used for this tutorial, the complete powerpoint presentation I used, as well as a cheat sheet you can use that summarises every key point you’ve listened to in this tutorial.

Sign up for the free newsletter and receive the video tips toolbox.

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